Hunting Shops In New York
Copyright (c) 2008 Adam Urbanski
The search for Donald Trump, very entertaining for an apprentice became a successful reality TV show captured the attention of millions of Americans and week after week delivered great insights into leadership, business and marketing knowledge.
In one episode Trump challenged the two opposing teams of apprentice candidates (Apex and Mosaic) to put together a bridal gown sale.
Each team had to contact suppliers insurance inventory, and most importantly, attract qualified prospects to generate maximum profits. And here's the kicker – they had just 24 hours to do.
(For more details read the blow by blow outline of this episode.)
Mosaic moved very quickly. They …
1. It focused in a specific strategy: to give opportunity other bridal shops' to sell their designs at discount prices drastically interrupted.
2. Formulated a marketing plan: 23,000 ads highly targeted e-mail sent to brides-to-be at a cost of $ 1,000
3. Divided and delegated tasks application and took care of his plan.
As a result of an offer clear and attractive mosaic easily attract eager local bridal shops to get rid of their lines interrupted.
Meanwhile, Apex jumped right in pursuing potential suppliers and – without a clear, compelling marketing message – suffered rejection after other.
Discouraged, almost left before stumbling into a bridal shop owner of local aid that reached the point where the "right direction".
But just as he had a plan to attract vendors for her wedding dress sale, Apex has not given any thought as to who your target market and where could be easily and quickly find large groups of potential customers.
Your marketing strategy delivering leaflets in Grand Central and Penn Station (New York) and unnecessarily dispersed are the most precious heritage team members – time.
The results?
Mosaic attracted to a city-block-long or eager to buy prospects and generated $ 12,788.94 in profits in one day! Apex brought in only a handful of buyers and a miserable $ 1060.47.
Wow! Following the principles of solid marketing mosaic beat their opponents by generating almost 12 times as much profit as Apex. So what were their marketing secrets? Well, here they are:
1. STRATIGICALLY THINK! Before you get busy traffic, make sure your boat is pointing in the right direction. Take time to formulate its strategy and outline a specific action plan and save time, energy and money and create the desired results much faster!
2. Focus on a specific market! If you remember nothing else from this article – remember one thing – to success should focus your marketing efforts!
3. Find a "swarm of hungry OUTLOOK"! Hundreds of thousands of passers-by disinterested Penn Station can not even compare to the power of a targeted email blast to 23,000 brides hunting for the best deal on your wedding dress. To penetrate quickly find your niche and major centers of influence networks of potential customers and get your message in front of them.
4. Evaluate vs PRICE COST! One of the most harmful marketing mistakes is deciding which promotional tools and media to use based on price alone. Although elected promotion to a mosaic of apparently expensive, ultimately proved to be less costly based on the rest and the results he has created.
5. Non-profit of the co-opetition? If you choose carefully your target market is more business out there than you can handle. Do not be afraid of its competitors – to find a way to take advantage of your business.
Well, there you have it. Re-read those five points several times. Consider for a moment what the application of these ideas could be as in your business. Make these principles the basis of their business and soon will make money from nothing – I guarantee it!
About the Author:
The author, Adam Urbanski, Founder and President of Marketing Mentors, teaches professionals and business owners proven marketing strategies to increase sales and profits. For more free marketing tips and a free marketing fast-start guide visit his website at www.theMarketingMentors.com
Article Source: ArticlesBase.com – Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
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