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Sport is one of the issues and published on the Web. Sport issues to get a lot of publicity and discussions in the media. Examples are numerous: Thousands of football news article describing the reactions of trainers to a particular event. The major football matches are a daily problem in channels television. New technologies are used everywhere in the coverage of sports: tennis streaming video presents the particular strokes of tennis stars for, as Rafael Nadal and Maria Sharapova. In the days of serious matches, fans enjoy watching their favorite team play in tennis or football online. We ask: what is the role of media in sport?
A probable answer would be that the media successfully exploits the need public for entertainment. People have always felt the need to be entertained, from the day of the gladiators, when overall demand, the audience went to see the people die in front of them in return for their money. As the years passed, the forms of entertainment changed and became less cruel, but the principle of the crowd asking Panem et circus (ie, "bread and circuses") remained the same. In this area, sports news is the best entertainment possible, and view online or in sport TV is the best way to witness the real thing happening.
And here comes the next possible answer: the media adheres the needs of the public, fulfilling the desire to see the "real thing" online. Despite a football match can take place in Milan and a game of tennis can take place in Moscow, the media brings the game of tennis and soccer game in your living room without getting off the couch and buy a ticket Milan or wherever you go. Media makes use of our need to witness the real thing, by serving as a mediator between the sporting event, which occurs somewhere out there, and we, the viewers.
Being a central part of our everyday experience, the media is sports coverage to our living room and shows it to us every time we choose. I'd say it's a good thing, but – choose for themselves.
Marcia Henin, content writer for Inter-dev – Internet marketing company,
On Behalf of sportingo.com – A sports news site, providing of sports coverage and sporting events.
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